Award Winning Advertising and What You Can Learn From a Talking Gecko

Each year the advertising industry magazine called Advertising Age nominates the very best advertising and marketing campaigns in corporate America. Of course the consumers are not stupid and many times they can guess who is going to win.

There's a lot to be said for award-winning advertising in corporate America and it is amazing what you can learn from a talking gecko. Consider if you will how many people have bought Geico Insurance or visited their web site for a rate quote due to their advertising campaign.

Small businesses can learn a lot from corporate America advertising and brand building. Just because Geico Insurance has millions of dollars to spend on their advertising does not mean those same strategies cannot work for you in your small business in your small community. Many small businesses have logos, which seemed to come alive and this strategy works quite well.

If you look at the theory and practice you can see that you can learn a lot from award-winning advertising in corporate America and specifically the Geico Insurance mascot; the talking gecko. It is memorable, funny and the message is simple; just call up or go online and ask for a rate quote. If enough people do this then odds are that many people will end up buying insurance from Geico. The strategy has worked and it can work for you to. Please consider this in 2006.

"Lance Winslow" - Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/. Lance is an online writer in retirement.

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